Ads
Google & Microsoft Ads
Google and Microsoft (Bing) Ads run properly for any business, marketplace seller or not: Shopping, Performance Max, Search and remarketing. Flat fees, so we never earn more when you spend more.
from £395/month
What we actually do
The checklist, not the brochure.
- Google and Microsoft Merchant Center feeds built and fixed
- Shopping moved onto a CSS partner for ~20% more bidding power
- Conversion tracking: GA4, Google Ads and Microsoft UET
- Shopping, Performance Max, brand and generic search, remarketing
- Search terms and negatives reviewed weekly
- Microsoft Ads switched on: 12.8% of UK desktop search
Indicative pricing
Typical costs. Fixed quote after a call.
Standard packages for the usual set-ups; custom quotes for anything bigger or messier. Ex VAT. Ad spend and marketplace fees are paid by you, direct.
| Typical work | What drives the cost | Typical cost |
|---|---|---|
| Set-up | Feed quality, tracking, existing account state | £595–£1,500 one-off |
| Management | Monthly spend, Google only or Google + Microsoft | £395–£995+/month, flat fee |
| Feed management only | Catalogue size | from £150/month |
Flat fees: we don't earn more when you spend more. 20% off with any marketplace retainer.
FAQ
Before you ask.
Is there a minimum term?
Retainers are 3 months minimum, then rolling with 30 days' notice. Projects are fixed-price.
Who approves changes?
You set a threshold. Anything above it, like price changes or new ad budgets, needs your sign-off.
Can we start small?
Yes. Most clients start with an audit, then one channel or one service.