Debenhams marketplace
Sell on Debenhams. We'll run it.
25,000+ partner brands, with marketplace sales over 30% of Debenhams' GMV. Commission is typically 15–25% by category.
At a glance
Debenhams in one minute.
- Audience
- Fashion, beauty and homeware shoppers
- Platform
- Mirakl
- Categories
- Home, fashion, beauty, gifts
- How you get in
- Apply: UK limited company, strong Amazon/eBay or Trustpilot record
Fees: commission by category, confirmed at application.
Who it suits
- Homeware and gifting brands
- Brands with good reviews elsewhere
Who it doesn't
- Bulky DIY products
- Brands without EAN barcodes
How we launch you
Eight steps. One sign-off at a time.
- ApplyCompany docs, VAT, trading history and returns policy prepared; application submitted and chased with the category team.
- Set up the shopShop settings, shipping methods and lead times, returns address, payment and KYC checks.
- Map the catalogueYour data matched to the marketplace category template, mandatory attributes filled, EANs validated, images resized to spec.
- Build listingsTitles, descriptions, bullets and attributes written for that marketplace. Written by our specialists for that marketplace's search and category rules.
- Import and fixUpload, read the error reports, fix rejections until everything is live.
- Price and stockPrices set after commission, margin checked per SKU, stock uploaded.
- Connect systemsOrders and stock linked via Linnworks, ChannelUnity, ChannelEngine or API/CSV.
- Go live and hypercareTest order, go-live, then 30 days of daily checks on orders, rejections, messages and performance scores.
Pricing
Off the shelf, or made to measure.
Most Debenhams launches fit our standard package. Bigger catalogues, messy data or older systems get a custom quote after a short call.
from £1,500
Application, shop set-up, catalogue mapping, listings, pricing, go-live and 30 days of daily checks. Then any monthly plan to run it.
Quoted after a call
Large or complex catalogues, data clean-up, legacy system connections or several channels at once. Fixed price before we start.
Get a quote →FAQ
Before you ask.
Can you guarantee approval on Debenhams?
No one can. The audit tells you how likely it is and what to fix before applying.
How long does it take?
4–6 weeks is typical. Most of that is the retailer's approval queue.
Do we need new software?
Not usually. We connect to what you have, or use a CSV or API link.
Who owns the account?
You do. We're added as users.
What happens after launch?
30 days of daily checks, then it rolls into your monthly retainer.